I was in a restaurant the other day to grab a coffee, the menu reminded me of the old Seinfeld episode where Babu has the restaurant that sells Italian food, Chinese food, Greek Food, etc... Babu tries to sell everything with no success. This particular restaurant I was in had signs up Ice Cream, The Best BBQ, The Best Fish and Chips and Deli sandwiches. It was if they could not make up their mind what they wanted to be good at.
I asked how business was and the fellow at the counter said not great, it was in a busy area but they failed to hone in on a market.
Sometimes in business you need to make a choice at what you want to be great at and go for it with all the gusto you have. This is not to say you can't have many parts to a business, but there are times when a business needs to focus and make a choice.
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