Who is your customer....Really?

Many small businesses think that their great product or service is so great everyone will want it.
The reality is a lot different.  Although your product or service might be great and fantastic, the market just can't be everyone.  You need to target your efforts and really focus.  I am sure there is a market but if you try and please or market to everyone your efforts will frustrate.  The best marketing is knowing who your market really is and concentrating on that market segment.
It sounds easy but it takes courage to recognize your market is smaller than you thought, but it will make all the difference.