It does not cost anything to be extraordinary

If your business or venture is something you love to do, being extraordinary and standing out does not cost, however it does take the commitment to want to be extraordinary.
There are a lot of average and below average businesses out there so it does not take you giving away the world to stand out. 
When you are willing to give yourself to your venture or business it shows through in being better than the majority.  That's the great thing about the small business or single person venture, you do not need to get every ones approval and buy in to stand out, you just have to decide to do it.
If you are truly doing your art, being extraordinary is a simple decision.