So Now What?

So you have taken the leap, started to market your business or venture and have laid all the ground work to move ahead.  So now what?  This is one of the most crucial stages.  I have been there where I have laid out all the plans, printed material, developed marketing and financial plans, set sales goals and started to tell everyone about my venture.  Then I stopped dead.  Did not move.  Did not do anything.  The whole thing died on the vine and I packed everything away and convinced myself it was for the best, something better, a really great idea will present itself....but nothing.
This is the time when it can take up to 80% of your effort to move over this hump.  I remember a great analogy that I was told 20 years ago.  A rocket uses 85% of its fuel to lift off, the rest is an easy coast, but the lift off is the part of the trip that needs almost all of the fuel.  I have no idea if this is scientifically accurate, but the analogy is true.  We need that huge push to start, don't let your venture die on the launch pad!