The difference between good and great

The difference between good and great in business or an artistic venture is a very small amount of extra effort to make great gains.
There are millions of good businesses and ventures and a lot less great ones.  Why if it is that simple to get from good to great is there a lack of great businesses?  It is part of who we are, most of the things we do on a daily basis we have become accustomed to doing enough to get by, to get it done, to do it with the least amount of effort.  I think the battle lies in the thinking that to get to great we have to make huge sacrifices and work 36 hours a day.  In reality the leap to get from good to great takes the desire and commitment to go the extra step and make that extra effort.   The good news is that by taking that extra step you can move your business or venture to great, and there is a whole lot less competition at this level because most people will not make the effort.  Some say it is lonely at the top, but the truth is it looks lonely because the majority are happy to sit at good rather than make the choice to be great.