Who Do You Trust?

So who do you trust or more importantly who trusts you?
You can't force trust, you can't buy trust and you can't survive without trust in certain areas of your life.
In your business, the only way to get trust from your clients and associates is to earn it.
There are people whom I trust that I work with because I have complete trust.  The likes of my Doctor, my Dentist, my Life Insurance Agent and my Mechanic.
These are the people that have earned my trust, the ones I don't feel the need to check up on or keep an eye on. 
They earned my trust through time and effort and no amount of advertising, slick marketing or deep discounts would ever build the trust I have with these folks that was built over time.
There is a simple way to build trust with your clients:
1) Always do what you say you will do.
2) Never agree to do something that you know you can't just to try and get the business.
3) If you screw up, make it right without delay or excuses, even if it costs you money and time, make it right.
4) Tell the truth, you never have to worry about what you told someone or stress over remembering what story or version you told if you are always up front, even if the truth makes you seem less experienced or not as great as you would like everyone to think.  If you keep this last point in mind always you will grow and get the clients because people can sense when they are dealing with honesty or slick talking, hood-winking.
Trust is one of the greatest attributes you can build as a business person.