What makes you different?

If you are using your business or artistic venture to express yourself and your unique abilities and offerings, then why are you doing the same thing as everyone else in the same market?
We do better when we stretch outside of the normal and really let ourselves shine through.
I loved the story when Bill Gates was giving a presentation to some high school kids and in the question period one of them asked; "What would you recommend someone starting off to do to be successful and make a lot of money?"  Bill Gates answered simply; "Well don't do what I did, it's already been done and the money has been made, do something different!"