Monday, 13 June 2011

What Happened???

I was in a city I used to live near recently that I do not get to as often as I once did.  I was excited about driving down Lakeshore Drive and planned for days to stop in for a cheeseburger at a restaurant that had the best homemade burgers anywhere.  My mouth was watering for one of these burgers with real shredded cheese and great toppings.  I went in and the place itself looked much the same, just not as busy at lunch time as I remembered.  I ordered my burger with cheese, sauce, onions and the relish, which was a homemade gem.  As soon as I unwrapped my burger I felt my heart sink.  The burger was on a grocery store type bun, not the bakery bun I remembered and the burger was disappointing to say the least.  It resembled a chain burger and no shredded cheese instead a processed cheese slice!
What happened?  I asked the guy cleaning the tables if they had new owners.  He said "no, same guys, they opened up two more shops nearby and had made changes to the menu."
The burger was $2.50 more than a chain burger, yet there was no longer any value to it.  I might as well go to Burger King or McDonald's.  When you have an independent business and a small business you do not have to tow the company line and sell the processed ideas of the corporation.  You have the freedom to be the best and be memorable.  I would be willing to bet that when the owners first started this business they were full of pride and determination to give the customer a burger they would never forget.  What happened?  Complacency? Loss of purpose?  Greed?  I do not know but I do know that this burger is no longer memorable but very forgettable!  Are you remembering your roots and the reasons you started your business in the first place?  If not perhaps it is time to reignite those passions so you can remain memorable.

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