Wait, what did you say?

I was blown away today by a sign in a local Starbucks.
It is in a strip plaza across the road from 2 high schools.
It said: " Students of xxxx and xxxx schools.  Welcome to our Starbucks location and please ask for your 10% discount off any lunch sandwich or snacks served during the hours of 11:00 am and 2:00 pm.
We value your business and welcome you to our store."
I could not believe it.
I had been reading signs in stores and restaurants all around the province for years that basically said, hey high school students get stuffed, we don't trust you and don't like you hanging around our establishment.  OK I paraphrased slightly, but that was the gist of most of these signs.
Kudos to Starbucks.  The kids are alright after all!